Ask yourself precisely what commonalities they have, then look for these characteristics in a new list mailing database. Start searching for a new mailing list based on your perfect target audience. Find a list that closely matches the definable characteristics of your own customers. I
f this exact mailing list isn't available, see how close you can come to buying the most perfect business mail list - and test mail to it in smaller numbers. Measure and track response. Today's direct mail can be very precisely targeted due to the precision of email list the mailing list data available. If you can tightly specify a mailing list, you can probably find a list perfectly matched to your specifications. The more you qualify the names on your mail list, the tighter you specify your perfect mailing list segments,
the more response, and the less wasted advertising expense you'll have in your direct mail campaign. The higher your response, the better your chances of success and profit. Your selection of a direct mail list has more to do with your success or failure than any other single element in your mailing. Before any mailing, calculate what percent response you need to have to break even, and see if it's realistic. If it's over 2%, better rethink about mailing.