The specialized office assists Phone Number Database private individuals in recovering damage as a result of injury, for example as a result of an (occupational) accident. People dealing with personal injury can fill in the claim guideTM at Slot Letselschade to quickly get expert advice about their situation. In the competitive market of Phone Number Database personal injury specialists, lead generation is relatively expensive. In this case, the drop-out in the follow-up of leads turned out to be too high: the leads were simply of too low quality, resulting in a Phone Number Database poor margin. That is why we decided to no longer assess and steer our campaigns based on the number of leads, but based on the number of good leads and the number of new business.
Slot Lesgelschade qualifies Phone Number Database the leads generated by us on the basis of a number of criteria and can indicate the status of the lead, the conversion to the client and the expected customer value. This data is then automatically shot back to Google Analytics. For this link we used Google Tag Manager Zapier (an Phone Number Database automation tool), and Google Sheets (to qualify the leads). This lead review flow schematically looks like this: It is important here that advanced metrics are created using qualitative data Phone Number Database enrichment. What insights do you get from this? Using the above method, it is possible to direct the SEA and display campaigns to new clients instead of leads.
In this specific case, for Phone Number Database example, it turned out that a number of campaigns generated many leads, but hardly any new business. The new metrics allowed us to reallocate and optimize our campaign budgets. Perhaps the best result is that the collaboration with the customer has greatly improved, because Phone Number Database we both experience a greater sense of control now that we are steering towards a clearer metric that is understood by everyone. Discover your own advanced metrics I hope that the five Phone Number Database examples in this article have inspired you to also use advanced metrics in Google Analytics.